Who is EIN's audience?

Our audience is English-speaking, well-educated and financially successful. They have business, cultural, academic, travel and other interests in Central Europe, Russia and China.

What's unique about this audience?

They have a strong interest in global affairs, international business, culture, travel, academics and international policy.

How does EIN measure its audience?

EIN analyzes its logs using WebTrends Software . EIN uses cookies to determine the number of unique visitors. Annual reader survey's provide even more psychographic data. EIN uses Open Ad Stream ad management software developed by Real Media to manage advertising campaigns and reporting.

What kind of reports do I get to verify the number of ad impressions?

EIN uses Real Media's Open Ad Stream software for ad serving and account management.

How is my ad seen? What is an impression?

EIN sells impressions (also known as exposures). We count the number of times your ad file is downloaded onto a user's computer. Hits do not guarantee your ad is downloaded. Therefore, impressions are a better measurement.

Is there a minimum purchase?

$500 minimum purchase is required for all insertion contracts

Does EIN offer discounts?